Sumikko Gurashi are probably my favourite kawaii characters at the moment and their new bento theme is just about the cutest thing ever. Just watch the video!
I love the new tako wiener / hot dog octopus and onigiri characters and luckily they appear on quite a few of the new products.
My number one NEED are these little coin pouches. The onigiri one even has a sad little tako printed inside.
There’s also this amazing plush set that you can arrange any way you like.
Or a frying pan ready to hold your collection of tiny Sumikko plushies. I only own three so far so that’s a life goal.
I wish I was visiting Japan this month so I could grab this limited edition large Tako plush at Loft!
The bento range has just been released in Japan so it will take a while to filter through to UK & US-based online stores. If you can’t wait, some items are on eBay and Amazon Global or you could also use a shopping service to order direct from San-X.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.