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New At San-X This Month
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This month at San-X, new themes for Sumikko Gurashi & Sugarcocomuu, plus Rilakkuma x Mister Donut collab and retro stationery.
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What’s New at tokidoki?
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Shop online at tokidoki-Con this weekend for the new 20th anniversary collection, glow in the dark Mermicornos, Sanrio collabs & more.
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Kawaii Videos Roundup
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8 fun and kawaii videos to watch including My Melody & Kuromi, Japan travel vlogs, cute crafts, stationery, recipes and more.
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New At San-X This Month
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This month at San-X, a fun retro gaming theme for Rilakkuma, plus Sumikko Gurashi Kindergarten, simple Pokantotan & custom keychains.
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New Sanrio Fashion Collabs
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The cutest recent Sanrio fashion collections, from haute couture to high street, with t-shirts, jewellery, clothing, bags & shoes.
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2025 Sanrio Character Ranking Results & Picks
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Congratulations to the winners of the 2025 Sanrio Character Ranking! We’ve got cute shopping picks with the most popular characters
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Miffy Birthday Picks
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Cute birthday picks with Miffy including collabs with Cambridge Satchel, The Crafty Kit Company & Uniqlo + a hotel room!
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Kawaii Plush Bag Charms & Keychains
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Accessorise your bag with a cute keychain plush with kawaii characters, animals, birds and food to choose from.
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Lazy Oaf x Monchhichi
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Lazy Oaf have a fun new fashion collection with Monchhichi the monkey for dresses, tops, tights, bag and more.
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Sumikko Gurashi Craft Books & Kits
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Sumikko Gurashi fans can get creative with these kawaii craft kits and books with everything from crochet & felt to shaker charms & snow globes!
Cute Characters
Your favourite characters from the big name kawaii brands.
HELLO!
Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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