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Tokyo Olympic Games Go Kawaii
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The Tokyo Olympic Games are finally starting this Friday – here’s some official kawaii merchandise & collaborations including Hello Kitty & Licca-chan
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Kawaii Instagram Camera Filters To Try
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Make your selfies extra cute with kawaii Instagram camera filters! Here’s our favourites including Sanrio, Molang and tokidoki.
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Sanrio Otamatone Musical Instruments
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Otamatone is a Japanese musical instrument in the shape of a musical note and now they’ve teamed up with Sanrio for some kawaii designs
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Keroppi Birthday Makes & Bakes
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Happy birthday to Keroppi! Celebrate with these fun craft tutorials, recipes and printables featuring Sanrio’s cutest frog.
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Sanrio Character Ranking Results & Picks
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The 2021 Sanrio Character Ranking winners have been announced! Here’s some super cute products featuring Cinnamoroll, Pompompurin, Pochacco & more.
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June Kawaii Videos Roundup
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Here’s 6 fun and kawaii videos from this month including Sanrio exhibition, J-Fashion inspiration, DIY stationery and a new Rilakkuma theme
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Chococat 25th Anniversary
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Chococat is celebrating his 25th anniversary this year and you can celebrate with these cute picks & DIYs.
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Rilakkuma By Your Side
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The new Rilakkuma ‘by your side’ theme imagines him as your roommate in a cute cartoon style! Here’s where to find the products and wallpapers
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Cute Characters For Pride Month
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It’s Pride Month and these cute characters and cartoons all offer positive pride and LGBTQ+ representation + gender neutral shopping picks
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Sanrio Character Ranking Closing Soon!
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There’s only 5 days left to vote for your favourite in the 2021 Sanrio Character Ranking + a cute merch collection at Sanrio EU











