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What’s New At San-X?
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Catch up with the San-X characters and see the new themes, products and more from Rilakkuma, Sumikko Gurashi and friends
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What’s New With Hello Kitty & Friends
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Check out these cute new products and collaborations with Hello Kitty & Friends including amigurumi kits, ceramics, animation and Kuromi
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Kawaii Characters For International Day Of Friendship
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These kawaii character friendships make for the cutest role models and we’ve found shopping picks and free downloads to share with your BFF
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Kawaii Plush Photographers on Instagram
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These fun accounts on Instagram all feature kawaii plush who enjoy going on adventures, including Sumikko Gurashi, Rilakkuma and more.
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Tokyo Olympic Games Go Kawaii
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The Tokyo Olympic Games are finally starting this Friday – here’s some official kawaii merchandise & collaborations including Hello Kitty & Licca-chan
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Kawaii Instagram Camera Filters To Try
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Make your selfies extra cute with kawaii Instagram camera filters! Here’s our favourites including Sanrio, Molang and tokidoki.
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Sanrio Otamatone Musical Instruments
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Otamatone is a Japanese musical instrument in the shape of a musical note and now they’ve teamed up with Sanrio for some kawaii designs
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Keroppi Birthday Makes & Bakes
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Happy birthday to Keroppi! Celebrate with these fun craft tutorials, recipes and printables featuring Sanrio’s cutest frog.
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Sanrio Character Ranking Results & Picks
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The 2021 Sanrio Character Ranking winners have been announced! Here’s some super cute products featuring Cinnamoroll, Pompompurin, Pochacco & more.
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June Kawaii Videos Roundup
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Here’s 6 fun and kawaii videos from this month including Sanrio exhibition, J-Fashion inspiration, DIY stationery and a new Rilakkuma theme
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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