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Cute Christmas Jumpers & Sweaters
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Dress for the holidays in kawaii style with these cute Christmas jumpers featuring Pusheen, Miffy, Pokemon, Moomins & more + a DIY option.
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Black Friday 2018: Kawaii Discounts
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All the cutest Black Friday weekend offers at our favourite kawaii shops including discounts on plush, stationery, clothing and much more!
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Kawaii Advent Calendars
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Advent calendars are a fun way to count down to Christmas and our picks include erasers, squishies, gummy candy, Disney pins + DIY ideas.
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Rilakkuma Always Together Dress-Up Plush
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We’re back from Japan with a new kawaii obsession: Rilakkuma keyring plushies that you can dress up in adorable little outfits!
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Super Cute Squirrels
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We’ve spotted some cute squirrels for Autumn with Amuse plush, study planner, needlefelting kit, enamel pins and fluffy-tailed phone cases!
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Cute Character Cafes in Japan
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We’re planning to visit as many cute character cafes as we can in Japan! Here’s our wish list including Pokemon, Badtz Maru, Rilakkuma, Miffy & Totoro.
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Setsuko Tamura x Sanrio at ARTBOX
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This cute new Sanrio collaboration has Japanese illustrator Setsuko Tamura’s take on Hello Kitty, My Melody and Little Twin Stars
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Visiting Japan & My Upcoming Trip
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I’m going back to Japan next week so I’ve shared lots of links for how to plan your own trip and the all cute shops and cafes to visit.
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Buying From Kawaii Shops Worldwide
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An update on how to find kawaii shops worldwide, buying from Japan, international shipping & customs fees and more.
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Creighton’s Gudetama Chocolate Review
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Have you seen the new Gudetama chocolate at Tofu Cute? We tried out the yuzu dark chocolate, bacon & toast milk chocolate and Gudetama white chocolate egg!











