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Temporary Website Issues (Ongoing)
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If you get an error message when visiting the site, try again in a few minutes! We’re still posting as normal.
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What’s in my Bag…for a Mini Break
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What I bring when I’m packing light for a short trip, plus some kawaii shopping picks if you’re looking for something similar
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New At San-X This Month
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This month at San-X, new themes for Ishiyowa-chan and Sentimental Circus, plus Halloween plush and 2026 calendars.
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Autumnal Hot Drinks to Buy & DIY
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Cosy up with these hot drinks including apple tea, turmeric milk, maple walnut coffee, pumpkin spice hot chocolate & marshmallows.
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Irregular Choice Closing Down Sale
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Irregular Choice are sadly closing soon so all their cute shoes & accessories are on sale including Sanrio, Care Bears & My Little Pony.
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Kawaii Artist Socks
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Need some cute and cosy new socks for the cooler weather? Ditch the big brands and support these kawaii artists instead.
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Animal Crossing Pocket Camp Autumn/Fall Design Ideas
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Enjoy Autumn/Fall in Animal Crossing Pocket Camp with these cute custom clothing designs to match the seasonal events, cookies & terrains.
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including mofusand diner, Sanrio bows, Snoopy eco bags, flake stickers, tea towel & more.
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My Sweet Piano Picks & Collabs
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My Sweet Piano is more than just My Melody’s sidekick. Here’s some cute picks and collabs where the fluffy pink sheep is the star.
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Cozy Town Critters Enamel Pins
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If you’re a pin collector and a fan of games like Animal Crossing, you’ll love this new collective crowdfunding campaign from 3 kawaii artists.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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