It’s that time again! The 2025 Sanrio Character Ranking site is open for voting now to find out which characters are the favourites and it’s an extra special one as they’re celebrating the 40th anniversary.
This year’s theme is ‘JUMP! To the Future With You!’ so while you’re considering who to vote for, think who you’d want at your side as you leap high toward your dreams and the future. As always, there’s 90 Sanrio characters to choose from including the biggest names, some nostalgic older characters and a few newer friends.
Cinnamoroll, Pochacco and Kuromi were the top 3 worldwide last year, making a change for the first time in a couple of years. You can look back at the regional rankings in our 2024 results post. Will you vote for your top favourite, or help boost a character that’s not so popular?
Sanrio Japan (requires forwarding service) have also released some new products to celebrate and it’s always a good time for fans of less popular characters. There’s embroidered keychains of 40 different characters available individually and you can also try your luck with some blind bags for a mirror keychain or name badge.
You can vote every day until the 25th of May and Sanrio will be releasing regular updates on how the voting is going on the special Twitter/X account. It’s also worth following the official Instagram accounts @hellokittyeu (EU & UK) and @sanrio (US) for regional updates and offers.
The winner will be announced at the end of June and we’ll share some picks with the top characters again then.
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