San-X have been quietly adding some new characters lately including Pokantotan, a slightly forgetful rabbit.
I’m always happy to see new bunny characters and this is the second one from San-X lately, after Kumausa last year. You can get to know Pokantotan through a cute set of videos on the San-X channel. Quite often Pokantotan’s forgetfulness works out okay anyway as falling asleep on the train lets them see a beautiful sunset or adding too much water to the rice gives them some delicious rice porridge. I really love Pokantotan’s constant OH NO face and it’s a very relatable character for the current times when we all have a few too many things on our minds.

Pokantotan also has lots of fun friends including a cheerful dog, an anxious goat, a bird with a rabbit’s tail and a half-eaten carrot.

Of course, you can now buy some cute products featuring the gang including plush, stationery and stickers.

I desperately need this plush envelope pouch that you can store things inside!

Pokantotan only debuted this month so currently I’ve only been able to find the products at a couple of shops – San-X (JP – requires forwarding service) and Meccha Japan (JP) . They should turn up at other San-X resellers eventually – UPDATE – Cuteness (EU) now have stock. Check our Shopping Guide page to find some near you and make a request.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.
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