San-X just won’t let up with all the cute new products and themes so let’s see what’s new with Rilakkuma and friends.
Kiiroitori doesn’t get a lot of attention, compared to his bear friends but now he’s fulfilled his dream and opened a muffin cafe! As always, there’s a fun video.
You can’t actually buy these cakes in real life but they’re all over a cute range of plush, stationery, bags and accessories.
My favourite item has to be this Rilakkuma pineapple muffin plush – so kawaii!
Most things will be available from Sunday – to be sure of getting them, you’ll need to order from San-X Japan using a forwarding service like Tenso. Some items may be available after on sites like Amazon Japan, Mary Bear (USA), Mira Plush (Hong Kong), Rilakkuma Shop (Singapore) and ShopKawaii.com (USA).
If you’re lucky enough to be in Japan this summer, don’t miss the Rilakkuma & Kaoru exhibition in Tokyo and Osaka. Not only do you get to see some of the models used in the show and take your photo in a recreation of their home, but there’s exclusive merchandise.
The plushies look just like the show characters and there’s some cute coin purses and file folders too. I hope this gets a wider release.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.