San-X just won’t let up with all the cute new products and themes so let’s see what’s new with Rilakkuma and friends.
Kiiroitori doesn’t get a lot of attention, compared to his bear friends but now he’s fulfilled his dream and opened a muffin cafe! As always, there’s a fun video.
You can’t actually buy these cakes in real life but they’re all over a cute range of plush, stationery, bags and accessories.
My favourite item has to be this Rilakkuma pineapple muffin plush – so kawaii!
Most things will be available from Sunday – to be sure of getting them, you’ll need to order from San-X Japan using a forwarding service like Tenso. Some items may be available later on resellers – check our guide to The Best Kawaii Shops Worldwide for options near you.
If you’re lucky enough to be in Japan this summer, don’t miss the Rilakkuma & Kaoru exhibition in Tokyo and Osaka. Not only do you get to see some of the models used in the show and take your photo in a recreation of their home, but there’s exclusive merchandise.
The plushies look just like the show characters and there’s some cute coin purses and file folders too. I hope this gets a wider release.
Leave a Reply