It’s been overshadowed a bit by the arrival of Jinbe San, but San-X also just released an adorable new Rilakkuma series with a sea otter theme. How cute do they look in their costumes?

There’s some super cute plushies and keyrings, plus stationery, stickers and more.



Everything’s available now from the San-X store if you use a shopping service, otherwise you can wait for items to turn up at San-X stockists worldwide – check our shopping guide. There are also some cute free wallpapers for your computer and phone – get them via I Heart Rilakkuma.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. She lives by the seaside in Scotland in a house full of kawaii and especially loves bunnies, space and food with faces.
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