Hello Kitty is so ubiquitous now that I rarely get that excited about the new lines, but I love the latest one. It’s called I Love Japan and features Kitty perched on top of Mt Fuji!
There’s not much chance these products will turn up outside of Japan, but they’re starting to appear on eBay. I think I might need that pillow!
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. She lives by the seaside in Scotland in a house full of kawaii and especially loves bunnies, space and food with faces.