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2021 Sanrio Character Ranking
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It’s time to vote for your current favourite in the 2021 Sanrio Character Ranking + there’s some cute new plush too.
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Cute Tees With Kawaii Characters
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Get ready for warmer weather with cute tees featuring kawaii characters including Pokemon, Gudetama, Animal Crossing & Pusheen
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The Powerpuff Girls x Skinnydip
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Have you seen the super cute Powerpuff Girls collection at Skinnydip? There’s bags, t-shirts, jumpers and more – and it’s selling fast…
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tokidoki Unicornos to Collect
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The last audition post from Nova featuring cute tokidoki Unicorno figures to collect including cherry blossom, bambinos and Sanrio.
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Where To Buy Capchara Gashapon Figures
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Capchara are kawaii character figures where the head is also a capsule. Here’s some of the cutest ones around and where to buy them.
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My Melody vs. Kuromi
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The first audition post from Nova featuring kawaii rivals My Melody vs. Kuromi. Choose your favourite on tote bags, watches, printables and videos.
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Cute Collaborations For Pokemon Day
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It’s Pokemon Day on Saturday, and the 25th anniversary too! Here’s a few cute collaborations including plush, denim and a watch.
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Meet The Beatcats
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If you’re a fan of cats and idol groups, you’re sure to love the Beatcats from Sanrio and their cute products and new single launch today
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Chairoikoguma’s 5th Anniversary
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It’s 5 years since Chairoikoguma became part of the Rilakkuma gang! Here’s a look at the latest collection and some more cute things to buy.
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Original Cute Characters from Indie Artists
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We all know the big name kawaii characters but have you seen these original cute characters from indie artists and designers?
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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