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New At San-X This Month
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This month at San-X, a debut for Sugarcocomuu the cotton candy rabbit plus a visit to Sumikko Mart and Rilakkuma eats too much pizza!
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2024 Sanrio Character Ranking Results & Picks
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Congratulations to the winners of the 2024 Sanrio Character Ranking! We’ve got cute shopping picks with the most popular characters
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Pokemon Summer Fun
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Whatever you’re doing this summer, the Pokemon Center has so many fun new things from clothing and bags to picnic plates and inflatables!
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What’s New With Hello Kitty & Friends?
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Sanrio have some fun new releases with Hello Kitty & friends including cute collaborations with Care Bears, tokidoki and DOLLY MIX.
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Tuxedosam Birthday Picks
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Are you a fan of Sanrio’s bow tie-wearing penguin Tuxedosam? We’ve got some cute picks for you with plush, patch, pouch & more.
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2024 Sanrio Character Ranking – Last Week To Vote!
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There’s only 5 days left to vote in the 2024 Sanrio Character Ranking. Check out the interim results and get voting!
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniatures including Sumikko Gurashi, Pokemon, Little Twin Stars, Kuromi, Kirby and cats.
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Travelling on the Hello Kitty Shinkansen
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Did you know there’s a Hello Kitty Shinkansen in Japan? Here’s what it’s like to travel on with lots of cute decor, merch & photo ops
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Cute Character Fashion Collabs
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Check out these cute new collabs for clothing and accessories with Pusheen, Miffy, Sanrio, The Legend of Zelda and Pokemon
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New Gudetama Cafe & Shopping Picks
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Have a look at the new Gudetama Cafe open now in the US with adorable food and decor, plus some fun Gudetama shopping picks, crafts & freebies
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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