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Cute Character Fashion Collabs
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Check out these cute new collabs for clothing and accessories with Pusheen, Miffy, Sanrio, The Legend of Zelda and Pokemon
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New Gudetama Cafe & Shopping Picks
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Have a look at the new Gudetama Cafe open now in the US with adorable food and decor, plus some fun Gudetama shopping picks, crafts & freebies
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Kawaii Character Pyjamas & Loungewear
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Lounge around in style with these kawaii pyjamas featuring cute characters including Hello Kitty, Pusheen, Powerpuff Girls, Disney & Care Bears
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Studio Ghibli Buys & DIYs
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if you’re a Studio Ghibli fan you’ll love these shopping picks and DIYs including pouches, homeware, paper crafts & recipes
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New At San-X This Month
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This month at San-X, Sumikko Gurashi visit Shirokuma’s hometown and Rilakkuma heads underwater + some fun collabs
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2024 Sanrio Character Ranking
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It’s time to vote for your favourites in the 2024 Sanrio Character Ranking + there’s new keychains and mini photo albums
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Kawaii Videos Roundup
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8 fun and kawaii videos to watch including Hello Kitty & Pusheen animations, Ghibli Park, TeamLab Borderless, air dry clay DIYs and more.
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Visiting The Hello Kitty Cafe At Primark
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There’s something very cute happening at Primark right now as they’ve teamed up with Hello Kitty for a new collection and in-store cafes!
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New At San-X This Month
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This month at San-X there’s strawberry Korilakkuma, ice cream Jinbe San, Sumikko Gurashi x Mister Donut & Chickip Dancers 3rd anniversary
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Loungefly x Hello Kitty 50th Anniversary
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Hello Kitty turns 50 this year and Loungefly have lots of super cute merch for her anniversary including bags, clothing, stationery & accessories