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Tamagotchi 30th Anniversary Buys & DIYs
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Celebrate the 30th anniversary of Tamagotchi digital pets with these kawaii shopping picks and free craft ideas.
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Clay & Resin, Cute Characters, Makes & Bakes, Needlecrafts, Paper Crafts, The Best of Super Cute KawaiiCute Pokopia Crafts & Recipes
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Bring Pokopia into the real world with these cute Ditto & Pokemon DIYs including clay, origami, crochet & cakes!
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Kawaii Links Roundup
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A roundup of cute links from our latest free email newsletter with character collabs & cafes, stationery, crafts and Japan.
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Cogimyun Birthday Buys & DIYs
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Celebrate Cogimyun’s special day with these adorable shopping picks and DIYs including plush, jersey, macarons and wall art.
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U*SA*HA*NA Shopping Picks & Crafts
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Buy or make something cute with U*SA*HA*NA, Sanrio’s colourful pastel bunny. There’s plush, hats, keychains, origami and crochet.
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Disney Fashion & Accessories
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The cutest Disney-themed fashion picks & collabs for the parks and everyday including tees, sweatshirts, hats & bags.
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Pompompurin Birthday Picks
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Happy birthday to Pompompurin! Celebrate with these kawaii shopping picks including talking plush, decoden kit, cardigan & Tamagotchi!
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2026 Sanrio Character Ranking
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It’s time to cheer on your favourite characters and vote in the 2026 Sanrio Character Ranking + there’s new Happilinafriends & merch.
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Kim-Joy’s Bake Me A Cat Plush & Toys
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Kawaii baker & author Kim-Joy now has an adorable Bake Me A Cat merch collab with super-sweet plush and vinyl figures.
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New At San-X This Month
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This month at San-X, Jinbe-san visits Donut Island and Ishiyowa-chan loves idols, plus San-X Town & Kogumachan’s 10th anniversary.
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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