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Kawaii Videos Roundup
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8 fun and kawaii videos to watch including My Melody & Kuromi, Japan travel vlogs, cute crafts, stationery, recipes and more.
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Summerween Kawaii Etsy Picks
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We’ll take any excuse to celebrate Halloween so bring the ghosts to the beach with these Summerween picks from kawaii artists & makers on Etsy
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New At San-X This Month
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This month at San-X, a fun retro gaming theme for Rilakkuma, plus Sumikko Gurashi Kindergarten, simple Pokantotan & custom keychains.
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Visiting the Nintendo Museum in Japan
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See what it’s like to visit the Nintendo Museum in Japan with exhibitions, gaming, workshops, shop, cafe & photo ops.
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including Sanrio plush, Chiikawa bento boxes, Japanese stationery, sample sale & more.
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New Sanrio Fashion Collabs
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The cutest recent Sanrio fashion collections, from haute couture to high street, with t-shirts, jewellery, clothing, bags & shoes.
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July 2025 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Cute Summer Reading Etsy Picks
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Cute bookish picks from Etsy for the beach, pool or cafe trip with tote bag, ebook cover, bookmarks, stickers and more.
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2025 Sanrio Character Ranking Results & Picks
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Congratulations to the winners of the 2025 Sanrio Character Ranking! We’ve got cute shopping picks with the most popular characters
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TokyoTreat & Sakuraco Snack Box Highlights
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This month’s TokyoTreat & Sakuraco Japanese snack boxes are filled with seasonal and traditional treats & drinks themed around Harajuku & Mt Fuji + get $5 off!
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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