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New At San-X This Month
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This month at San-X there’s strawberry Korilakkuma, ice cream Jinbe San, Sumikko Gurashi x Mister Donut & Chickip Dancers 3rd anniversary
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Kawaii Character Christmas Plush
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It’s Christmas plush time with cute festive designs from Sumikko Gurashi, Rilakkuma, Sanrio, Pusheen, Pokemon & Disney
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Kawaii Character Halloween Plush
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It’s Halloween plush time with spooky cute designs of Pusheen, Rilakkuma, Sumikko Gurashi, Pikachu, Anirollz and Fuku Fuku Nyanko.
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Kawaii Plush With Accessories To Buy & DIY
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These kawaii plush shopping picks and DIYs all include outfits, bags or accessories so you can dress them up for extra fun
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Summer At San-X
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Rilakkuma and Sumikko Gurashi both have fun new collections for summer with camping and festival themes – and lots of adorable plushies!
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Kawaii Plush To Preorder
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Preorder these kawaii plush as gift for your future self with Hello Kitty, Kogumachan, Momiji dolls, cats, bunnies and ghosts.
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Happy Halloween!
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Happy Halloween from Rilakkuma, Kogumachan and the SCK Team + a peek at the Vampurr Pusheen Box
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Rilakkuma & Sumikko Gurashi Theme Parks
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San-X are having a theme park summer with super cute new collections for Rilakkuma and Sumikko Gurashi including glow in the dark plush!
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Kawaii Character Christmas Plush
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Cute up your holiday decorations with kawaii Christmas plush – here’s what’s new from San-X, Sanrio, Pokemon, Pusheen and Disney.
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Pastel Moon Stationery & Downloads
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It’s howl at the moon day today but let’s look at these cute pastel moon picks instead, with stickers, letter sets, calendar & wallpaper
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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