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Kabu Collection at Build-A-Bear Workshop
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The new Kabu collection at Build-A-Bear Workshop is super cute with a cat, bunny & bear to choose from + accessories, comic and game!
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New tokidoki x Hello Kitty Collection
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The new tokidoki x Hello Kitty collaboration is super kawaii with colourful bags, t-shirts, plush, blind box toys and more!
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Kawaii Amigurumi Patterns By Irene Strange
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These amigurumi patterns by Irene Strange feature all kinds of cute, quirky and whimsical animals, including a squid, unicorn and dinosaur!
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Kawaii Plush Parade
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Are you addicted to buying kawaii plush? Here’s some more to add to your collection including ice cream narwhal, burrito and Lion Pusheen
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Itazura Kawaii Coin Banks
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Have you seen the new Itazura kawaii coin banks? There’s lots of cute characters including Hello Kitty, Pikachu, Gudetama, Sumikko Gurashi and more!
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Rilakkuma 15th Anniversary Picks
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Japan is celebrating Rilakkuma’s 15th anniversary with a Yamanote Line train! Join the celebration with our cute picks including plush, kigurumi and more.
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Kawaii Food Party Plush Charms By 100% Soft
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Keep your favourite food at hand with these kawaii food plush charms by 100% Soft – there’s pizza, ramen, ham bone and hot sauce!
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Kanazuchi Kawaii Sea Animals Cushions
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These Kanazuchi Friends sea animals cushions are so cute and ready for summer! Choose from a whale, penguin, polar bear, squid or otter.
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Creamiicandy Kawaii Squishy Ranking
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Not sure where to start with squishies? We’ve ranked 25 squishy lines from Creamiicandy for cuteness, scent, charms and squishiness.
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Kawaii Sharks
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Sharks can be kawaii too – check out our picks with enamel pins, finger puppets, pencil case and holographic space stickers!
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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