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Jellycat Amuseables Fruit Plush and Bags
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The Amuseables collection from Jellycat includes a super cute range of food and natured-themed plush, keyrings and bags that are hard to resist!
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Kawaii Gudetama Picks
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Who loves Gudetama the lazy egg? We’ve rounded up some of the cutest products with plush, chocolate and Gudetama Box mystery boxes!
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The Nightmare Before Christmas 25th Anniversary Picks
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Celebrate the 25th anniversary of The Nightmare Before Christmas with these spooky picks including glitter Jack, Zero lamp and Monopoly!
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Halloween Neko-Dango Plush
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This year’s Halloween Neko-Dango plush might be the cutest yet with a pumpkin, skeleton and dress-up ghost!
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Kabu Collection at Build-A-Bear Workshop
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The new Kabu collection at Build-A-Bear Workshop is super cute with a cat, bunny & bear to choose from + accessories, comic and game!
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New tokidoki x Hello Kitty Collection
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The new tokidoki x Hello Kitty collaboration is super kawaii with colourful bags, t-shirts, plush, blind box toys and more!
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Kawaii Amigurumi Patterns By Irene Strange
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These amigurumi patterns by Irene Strange feature all kinds of cute, quirky and whimsical animals, including a squid, unicorn and dinosaur!
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Kawaii Plush Parade
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Are you addicted to buying kawaii plush? Here’s some more to add to your collection including ice cream narwhal, burrito and Lion Pusheen
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Itazura Kawaii Coin Banks
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Have you seen the new Itazura kawaii coin banks? There’s lots of cute characters including Hello Kitty, Pikachu, Gudetama, Sumikko Gurashi and more!
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Rilakkuma 15th Anniversary Picks
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Japan is celebrating Rilakkuma’s 15th anniversary with a Yamanote Line train! Join the celebration with our cute picks including plush, kigurumi and more.
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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