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Home & Kitchen

When Kawaii Meets Hygge

, October 29, 2018

Autumn is the perfect time to add a touch of hygge to your home. Pronounced hoo-ga, hygge is a Danish concept that roughly translates to a feeling of cosiness and contentment through appreciating and enjoying…

Kawaii Shopping

Super Cute Mamegoma Picks

, August 28, 2018

San-X has designed over a hundred kawaii characters over the years, but I feel as if we only ever regularly see a select few outside Japan. One of my favourites is multicoloured seal gang Mamegoma,…

Hello Kitty x ASOS shoes
Kawaii Fashion

Hello Kitty x ASOS Favourites

, August 20, 2018

ASOS has collaborated with Hello Kitty once again to release a 21-piece summer collection, featuring clothing, footwear, accessories and more. Naturally, the entire Hello Kitty x ASOS collection is super cute, but I’ve undertaken the…