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  • Home Cute Home

    When Kawaii Meets Hygge

    Autumn is the perfect time to add a touch of hygge to your home. Pronounced hoo-ga, hygge is a Danish concept that roughly translates to a feeling of cosiness and contentment through…

  • Aggretsuko book
    Cute Characters

    Aggretsuko’s New Book & More Cute Picks

    Sanrio character-turned-anime Aggretsuko has been renewed for a second season on Netflix. If you’re not familiar with the show, it stars mild-mannered red panda Retsuko, who relieves her work-related frustrations with beer-fuelled,…

  • mamegoma
    Kawaii Shopping

    Super Cute Mamegoma Picks

    San-X has designed over a hundred kawaii characters over the years, but I feel as if we only ever regularly see a select few outside Japan. One of my favourites is multicoloured…

  • Hello Kitty x ASOS shoes
    Kawaii Fashion

    Hello Kitty x ASOS Favourites

    ASOS has collaborated with Hello Kitty once again to release a 21-piece summer collection, featuring clothing, footwear, accessories and more. Naturally, the entire Hello Kitty x ASOS collection is super cute, but…

  • Cute Characters

    Rilakkuma 15th Anniversary Picks

    This year marks Rilakkuma’s 15th anniversary, and to commemorate the occasion, San-X and Tokyo’s Yamanote Line are launching a Rilakkuma-themed train that will be circling the city between the 1st and 15th…

  • Hannah
    SCK News

    Meet Hannah, Our Summer Intern!

    Hi, everyone! My name is Hannah, and I am honoured to have been chosen to join the SCK team as a summer intern. I’m a long-time reader of SCK, and look forward…