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Kanazuchi Kawaii Sea Animals Cushions
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These Kanazuchi Friends sea animals cushions are so cute and ready for summer! Choose from a whale, penguin, polar bear, squid or otter.
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Creamiicandy Kawaii Squishy Ranking
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Not sure where to start with squishies? We’ve ranked 25 squishy lines from Creamiicandy for cuteness, scent, charms and squishiness.
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Kawaii Sharks
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Sharks can be kawaii too – check out our picks with enamel pins, finger puppets, pencil case and holographic space stickers!
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Pusheenimals & Pugsheen Plush
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Have you seen Pusheen’s new friends? There’s Sloth who loves to hug, Pugsheen the dog, Cheek the hamster and a whole zoo of Pusheenimals!
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Cute 80s Toys Nostalgic Picks
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Relive the 1980s with these nostalgic picks including Care Bears, Pee-Wee’s Playhouse, Beetlejuice, Spirograph and Hello Kitty!
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Creamiicandy Squishies Review: My Favourites
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My top 10 favourite kawaii squishies from Creamiicandy including dragon popsicle, octopus ice cream, unicorn dango, marshmallow cats, Yummiibear & more!
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Where To Buy Marumofubiyori (Moppu)
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Here’s the best places to buy kawaii plush, stationery, bags and more with Sanrio’s lazy bear cub Marumofubiyori and friends
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Most Wanted: Sumikko Gurashi Halloween Plush
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Halloween might seem a long way away but this Sumikko Gurashi plush set has pumpkin and candy houses + costumed Sumikkos!
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Most Wanted: Pokemon Dolls
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We’re smitten with the new Pokemon Dolls range, which make Pikachu and friends look like extra-cute plush dolls.
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Your Kawaii Submissions – May
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Cute new shops for you to discover, with kawaii plush at CuteStuff.nl, pun-tastic enamel pins at Innabox and whimsical paper goods at Dot & Jot.
Plush & Toys
Fun things to play with and cuddle including plush, Rement miniatures, gachapon and collectibles
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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