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Summer At San-X
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Rilakkuma and Sumikko Gurashi both have fun new collections for summer with camping and festival themes – and lots of adorable plushies!
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Cute Cycling Picks
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Get ready for the Tour de France with these cute cycling-themed shopping picks including stickers, pin, mug and notebook.
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Kawaii Shop of the Week: sugarhai
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sugarhai is a cute shop for people who love pastel goth, kawaii, and space, with all original designs on clothing, stickers and more!
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Kawaii Swimwear For Summer
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Look super cute at the beach or pool this summer with these kawaii swimwear picks featuring cats, purrmaids, Kirby and more.
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Amazing Artists At MCM Comic Con 2023
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6 of my favourite artists from MCM Comic Con with a look at their stalls and where to buy their art.
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Kawaii Shop of the Week: MOZOMOZO
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MOZOMOZO is a colourful lifestyle brand, creating original kawaii designs for you and your pets + get 20% off!
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Vans x Sesame Street
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Vans have teamed up with Sesame Street for a colourful collection of shoes, clothing and accessories with Elmo, Cookie Monster & friends
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Spring 2023 Pusheen Box Review
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Read our review of the Spring 2023 Pusheen Box. It had a Sips theme with boba tumbler, jacket, pen holder, notebooks and more
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Cute Fruit Shopping Picks
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If you like your fruit kawaii style, these fun shopping picks including stickers, pins, washi tape, plush and scented pens!
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Tasty Peach Studios Meowchi Review
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We review an adorable package of Meowchi goodies from Tasty Peach Studios including plush, wristlet coin pouch and enamel pins.
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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