We don’t generally feature baby items on SCK but some of our favourite Japanese kawaii brands have been creating baby collections that are too cute not to share. If you’re not a parent yourself, these are obviously amazing ideas for a very special new baby gift too. None of the shops featured ship outside Japan but you can find quite a lot of the products on Amazon Japan (set your language and search for the character/brand in the Baby & Maternity category) or you can use a forwarding service.
Pokemon’s baby brand monpoke is so kawaii that browsing the website might make you rage with frustration that all the clothes and accessories are too small for adults! As well as the most adorable outfits you’ll ever see, there’s a huge range of washable plush, tableware, electronic toys and even a little chair and desk set. Most products are also available on the Pokemon Center Japan web shop if you want to combine with other items, or on Amazon Japan.
Sanrio Baby launched as a separate website last year and you can get all kinds of baby clothes, accessories, plush, tableware and daily necessities with Hello Kitty, My Melody, Cinnamoroll and friends. They also have some very fun toy collaborations with Fisher-Price including a bilingual talking house, play gym and light up musical plush. You can even download a set of free printable bunting that’s cute enough for kawaii fans of any age.
While not a separate brand, Donguri Republic (JP) – the official Studio Ghibli online store – has a Baby & Kids category full of cute stuff. There’s gift sets for dressing up as Totoro or the Catbus, wooden toys, finger puppet sets and useful everyday items. I kind of want those wooden blocks myself.
San-X only have a small baby collection (which is combined with Weddings for some reason) but there’s a few cute things for Rilakkuma and Sumikko Gurashi fans like clip-on mobiles, cloth activity books and rattles.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.