We’re big fans of Noodoll, both for their adorable plushies and for their super fun Instagram full of hilarious photos and videos. They just launched a new collection and I want pretty much everything.
It’s hard for me to resist collecting all the fruit and vegetables mini plush (I have a pear and carrot so far). I think my favourite of the newbies is Ricebaba, the chubby aubergine/eggplant. I love the star cheeks and perfectly arranged hairline.
But then again, how cute is Riceccoli, a broccoli with a fabulous head of hair?
You don’t often see a kawaii acorn so everyone who wishes it would stay autumn all year long would be happy to receive Riceacorn.
There’s also some larger plush cushions including 2 colours of crab called Ricesurimi and Ricesushi. They look so cuddly.
If you’ve got any new babies to buy for, there’s lots of gift ideas to choose from including fluffy playmats, musical mobiles and night lights.
Check out all the new stuff online at Noodoll – they’re in the UK and offer worldwide shipping, plus have loads of international stockists. If you’re ever in London, you can pop into their new shop and studio on the South Bank too.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.