There’s another way of catching our beady kawaii-loving eyes, and that’s to advertise with us! Part of our advertising is run through Project Wonderful and every morning I scroll through the prospective ads, rejecting the spamtastic and unsavoury and ooh-ing at the cute.
Vivikas was one such cute ad that got me a-clicking, so I could see more of the cute owls. Imagine my delight on discovering she creates a whole range of plushy cuteness, from birds and bunnies to aliens and monsters, with a side order of fun fake food.
I’m particularly taken with that yummy pink donut, though that might be cos I’ve just woken up and could happily eat a dozen of the things, even if they are made of felt. Go have a browse, but leave it til after you’ve eaten!
Updated 2020: This shop is now closed – have a look at Our Favourite Kawaii Artists, Designers & Makers instead.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.