Shop Kawaii & Support SCK

Super Cute Kawaii has affiliate partnerships with the following sites. That means we receive a small commission from your orders at no cost to you, which helps us fund this site and keep sponsored content to a minimum – and not cover the site in popups and videos. Thank you for your support!

International – ships from many locations worldwide

  • Book Depository – huge range of books with free worldwide shipping
  • Etsy – Handmade cuteness and craft supplies direct from makers all over the globe.
  • Freepik – Free and paid digital files including clip art and printables.
  • Redbubble – On-demand t-shirts, stationery, stickers and more by indie artists.

United Kingdom

  • Amazon UK – Books, stationery, craft supplies, toys and more. (UK)
  • ASOS – Fashion, accessories, beauty, homeware and more (UK)
  • Bookshop – Online bookshop where every purchase supports local bookshops.
  • Casetify – Cute & cool phone cases & accessories including kawaii collaborations.
  • Claire’s – Affordable cute jewellery, fashion, character goods and more.
  • EMP – Pop culture clothing & accessories including exclusive character collaborations.
  • Firebox – Novelty gifts, toys, homeware, gadgets and more fun stuff.
  • Hamleys – All the biggest names in toys & games from the famous London store.
  • Japan Centre – Japanese food, candy, kitchenware, magazines and crafts.
  • Koi Footwear – cute, cool and alternative shoes, accessories & clothing.
  • Moo – Small run printing to create your own business cards, stationery, stickers etc.
  • Not on the High Street – Thoughtful and personalised gifts from small UK businesses.
  • Paperchase – Stationery, art & craft supplies, gifts and home decor.
  • Skinnydip – On trend accessories, beauty, gifts & character collaborations.
  • Truffle Shuffle – Character & pop culture clothing, accessories & homeware including exclusives.
  • VeryNeko – Kawaii and pop culture clothing, accessories and toys including Loungefly & Funko.


  • Bookshop – Online bookshop where every purchase supports local bookshops.
  • Casetify – Cute & cool phone cases & accessories including kawaii collaborations.
  • Cricut – Cutting machines, supplies & accessories for paper crafts.
  • KitNipBox – Subscription box with cat toys & treats.
  • Pusheen Box – Subscription box with exclusive themed seasonal items for you or your cat.
  • Smoko – Kawaii homeware, gadgets, accessories, and lifestyle products.
  • Society6 – On-demand prints, t-shirts, accessories and more by indie artists
  • Zazzle – Artist-designed products including wall art, clothing, stationery, homeware etc.


  • Bokksu – Subscription box with Japanese candy/snacks from local & regional businesses. (JP)
  • J-List – the latest Japanese crazes – anime, plush, kitchenware, snacks + more. (JP)
  • Japan Candy Box – Subscription box with cute candy & snacks (HK)
  • Kawaii Box – Subscription box with kawaii toys, stationery, accessories etc. (HK)
  • Modes4U – Character stationery, plush, squishies, fabric and more. (SG)
  • Tokyo Otaku Mode – Plush, anime figures, fashion, and more. (JP)
  • TokyoTreat – Subscription box with Japanese candy, snacks, drinks & DIY kits. (JP)
  • YumeTwins – Subscription box with themed kawaii character goods from Japan. (JP)
  • YesStyle – Asian clothing, accessories, lifestyle goods and beauty products. (HK)

More Shopping Guides