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What’s New At San-X?
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Catch up with the San-X characters and see the new themes, products and more from Rilakkuma, Sumikko Gurashi and friends
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A Guide To Kawaii Mascots
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Have you met any kawaii or Japanese mascots? I’ve met loads – here are my favourites plus tips on how to meet them.
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SCK Staff Interview: Nicolette (Events)
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Our SCK staff interview with Nicolette, who covers events for us from London. Find out more about her and how many mascots she’s met!
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Rilakkuma 15th Anniversary Picks
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Japan is celebrating Rilakkuma’s 15th anniversary with a Yamanote Line train! Join the celebration with our cute picks including plush, kigurumi and more.
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Cinnamoroll – Sanrio’s Top Character of 2018
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Cinnamoroll wins Sanrio’s character ranking again! We’ve found some of the cutest products to celebrate with plush, squishies, tote bag and more.
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Lunch With Gudetama – Kawaii Recipes & Utensils
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Gudetama is the perfect character for a kawaii lunch – we’ve found the cutest recipes for your next picnic or bento + kitchenware to match!
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The Best Kawaii Shops Worldwide
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Our guide to the best kawaii shops worldwide, for kawaii characters, plush, stationery, clothing, craft supplies and more.
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SCK Awards Winners 2014 – The Full Results
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Loads of you voted in the SCK Awards and the winners have been announced so here’s the full results.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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