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Kawaii Sticker Books & Storage
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Organise and enjoy your sticker collection with these cute sticker books, binders and albums from stationery brands and kawaii artists.
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Strawberry Home Accessories
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Keep summer in your house all year long with these delightfully colourful, strawberry themed home accessories.
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New At San-X This Month
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This month at San-X, a debut for Ishiyowa-chan the lazy dog, plus cotton candy Korilakkuma, Sentimental Circus parfaits & Halloween plush.
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Kawaii Character Beauty Collabs
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Treat yourself with these new kawaii character collaborations with beauty brands featuring Pusheen, Pokemon, Squishmallows and Inside Out.
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Back To School Kawaii Stationery Sets
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Love kawaii stationery? These cute matching sets are ideal for back to school season with Pusheen, Sumikko Gurashi, Hello Kitty & more.
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Cute Handmade Animal Food Charms
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These cute handmade charms all look like animal-themed foods including bear macaron, dragon ramen, strawberry axolotl & capybara banana.
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Original Kawaii Plush To Buy & Preorder
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More adorable plushies by kawaii artists to buy and preorder including galaxy nomwhals, fruit sharks, horses, deer and teddy bears.
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Kawaii Tarot Cards Picks
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Add some magic with these kawaii tarot card themed picks including bags, stickers, art prints, cross stitch patterns and colouring book.
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Cute Ceramics For Doggust
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A roundup of some adorable dog-themed ceramics to celebrate your favorite furry friends including mugs, trinket dish and cake stand.
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Kawaii Sports Picks
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Missing the Olympics? We’ve got some fun sporty picks including activewear, stickers, pins and plush.
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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