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Miffy (Nijntje) at HEMA
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HEMA has a super cute Miffy collection with everything you need for a kawaii kitchen and home office, plus bags, stationery and lots more.
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New At San-X This Month
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This month at San-X, a debut for Cheer Cheer Lambs, plus new collections for Sumikko Gurashi, Korilakkuma & Sentimental Circus.
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What’s New With Pokemon?
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The latest Pokemon news and releases including the Year of Eevee and collaborations with Loungefly & Skinnydip
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What’s New With Hello Kitty & Friends?
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The latest news, collabs and collections from Sanrio including My Melody & Kuromi Netflix series and Nintendo Switch game.
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What’s New at tokidoki?
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There’s lots of new things at tokidoki including special capsule Unicorno blind boxes Hello Kitty & Friends collabs + up to 80% off sale!
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New At San-X This Month
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This month at San-X, new collections for Rilakkuma, Sumikko Gurashi & Sugarcocomuu, plus cute snakes for the new year.
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Christmas With Hello Kitty & Friends
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Hello Kitty and her friends have so many cute Christmas collaborations this year with everything from plush and bags to stickers and candy!
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Kawaii Christmas Plush
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Our favourite kawaii characters are ready for the holidays with cute new plush from San-X, Sanrio, Pokemon, Disney, Kakao Friends & more.
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Kawaii Mini Figure Blind Boxes
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More mystery blind boxes with kawaii mini figures including melting food, bodega cats and collabs with Sanrio, Miffy, Molang & Powerpuff Girls.
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Introducing Hanamaruobake From Sanrio
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Hanamaruobake is a new character from Sanrio, a shy mysterious ghost who wants to praise your hard work + where to buy cute merch worldwide.
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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