There’s always lots going on at Sanrio so here’s a look at the latest news, collabs and collections from Hello Kitty, My Melody, Kuromi and friends.

After a big year, it’s time for Hello Kitty to take a back seat as the “matching” anniversary year has begun with My Melody’s 50th anniversary and Kuromi’s 20th anniversary. The rivals have become really popular in recent years and always have fun matching or contrasting designs.
We can expect lots of fun stuff throughout the year but the most exciting announcement is that they’re getting their own Netflix series, My Melody & Kuromi! There’s only a short teaser so far but it looks very cute and I love the fuzzy handmade design style. It will be released worldwide in July so get your reminder set early.
Hello Kitty and Friends Supercute Adventures is also back for Season 11 with so many characters included now. The trailer is above but there’s already 5 episodes to watch. And don’t miss Kuromi’s Pretty Journey, another animation series where the friends adventure to multiple worlds. You can watch both on the official YouTube channel.
Good news for gamers as Hello Kitty Island Adventure now has a release date and will be available for Nintendo Switch in just a couple of weeks on January 30th! It looks perfect for fans of both Sanrio and Animal Crossing with lots of areas to explore and seasonal events plus minigames and creative fun like crafting, decorating and fishing – and a multiplayer mode too.

Gudetama has joined the Sanrio gang at Build A Bear (global) and you can get the laziest egg as a huggable sitting plush with a matching hoodie available too. There’s also some sweet pink versions of Hello Kitty, My Melody & Kuromi for Valentine’s Day.

JapanLA (US) have an exclusive new fashion collaboration, the Cinnamoroll Bows Collection with a kawaii puffer jacket, puffer tote and leg warmers. The jacket is so kawaii and looks super warm too. Sizes S-2XL.

If you prefer to hibernate through the winter, ARTBOX (UK) have some cosy new Sanrio roomwear including super fluffy dresses and leg warmer socks! There’s a few different characters and 2 sizes to choose from, plus some fukubukuro lucky bag sets too.
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