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Kawaii Crochet Kits From The Woobles
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Get creative with cute crochet kits from The Woobles including beginner kits, collabs with Sanrio & Pusheen and even an advent calendar!
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Halloween at Sanrio
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All the cute new Halloween surprises and collaborations from Sanrio including plush, bags, apparel and lots of glow in the dark details.
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Cute Nail Polish & Nail Art Collabs
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Cute up your nails with these fun new nail polish & nail art collabs featuring Powerpuff Girls, Sanrio, Disney and Lisa Frank!
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New tokidoki x Hello Kitty Collections
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tokidoki are helping Hello Kitty celebrate her 50th anniversary with 2 cute new collections and some amazing blind box figures.
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Kawaii Character Beauty Collabs
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Treat yourself with these new kawaii character collaborations with beauty brands featuring Pusheen, Pokemon, Squishmallows and Inside Out.
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What’s New With Hello Kitty & Friends?
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Sanrio have some fun new releases with Hello Kitty & friends including cute collaborations with Care Bears, tokidoki and DOLLY MIX.
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Cute Character Fashion Collabs
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Check out these cute new collabs for clothing and accessories with Pusheen, Miffy, Sanrio, The Legend of Zelda and Pokemon
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Loungefly x Hello Kitty 50th Anniversary
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Hello Kitty turns 50 this year and Loungefly have lots of super cute merch for her anniversary including bags, clothing, stationery & accessories
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What’s New With Care Bears?
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If you’re a Care Bears fan there are so many great collabs out right now including Sanrio, Loungefly, Smoko & Irregular Choice.
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What’s New With Miffy?
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Miffy has been busy working on some super cute new collaborations with fashion, accessories, plush and craft kits
Character Collabs
Collaborations between our favourite kawaii characters and brands for super cute and unique collections.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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