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My Melody & Kuromi Netflix Picks
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Have you watched the adorable Netflix series with My Melody & Kuromi? Here’s where to buy official merch and some cute new collabs too.
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Kawaii Loungewear at Gelato Pique
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Stay cute, comfy and fashionable at home with roomwear, sleepwear & accessories from Gelato Pique including collabs with Doraemon & Miffy.
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Introducing Chiikawa + Where to Buy
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All about Japanese characters Chiikawa and where buy merch internationally including collabs with Sanrio, Casetify & Converse.
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What’s New at tokidoki?
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Shop online at tokidoki-Con this weekend for the new 20th anniversary collection, glow in the dark Mermicornos, Sanrio collabs & more.
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New Sanrio Fashion Collabs
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The cutest recent Sanrio fashion collections, from haute couture to high street, with t-shirts, jewellery, clothing, bags & shoes.
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Miffy Birthday Picks
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Cute birthday picks with Miffy including collabs with Cambridge Satchel, The Crafty Kit Company & Uniqlo + a hotel room!
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Lazy Oaf x Monchhichi
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Lazy Oaf have a fun new fashion collection with Monchhichi the monkey for dresses, tops, tights, bag and more.
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Clearout Collab Sale at Irregular Choice
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Get up to 60% off incredible shoes, bags and accessories at Irregular Choice with Sanrio, My Little Pony, Care Bears & more.
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Meet Myaku-Myaku, Osaka Expo 2025 Mascot
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Myaku-Myaku is the official mascot of Osaka Expo 2025. Here’s where to buy cute merch and collabs, plus some fun crafts.
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniature sets, terrariums & displays including Sanrio, Sumikko Gurashi & Pokemon.
Character Collabs
Collaborations between our favourite kawaii characters and brands for super cute and unique collections.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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