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Miffy Birthday Picks
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Cute birthday picks with Miffy including collabs with Cambridge Satchel, The Crafty Kit Company & Uniqlo + a hotel room!
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Lazy Oaf x Monchhichi
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Lazy Oaf have a fun new fashion collection with Monchhichi the monkey for dresses, tops, tights, bag and more.
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Clearout Collab Sale at Irregular Choice
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Get up to 60% off incredible shoes, bags and accessories at Irregular Choice with Sanrio, My Little Pony, Care Bears & more.
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Meet Myaku-Myaku, Osaka Expo 2025 Mascot
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Myaku-Myaku is the official mascot of Osaka Expo 2025. Here’s where to buy cute merch and collabs, plus some fun crafts.
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Re-Ment Miniatures Round Up
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Another round up of cute new Re-Ment miniature sets, terrariums & displays including Sanrio, Sumikko Gurashi & Pokemon.
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What’s New With Hello Kitty & Friends?
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The latest collabs and collections from Sanrio including Cinnamoroll x tokidoki, My Melody x Strawberry Shortcake, Easter bunnies & more.
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Kawaii Pet Beds & Houses
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Treat your cat or dog with a cute pet bed, house or cave featuring fun designs and kawaii characters like Squishmallows and Sanrio.
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Miffy (Nijntje) at HEMA
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HEMA has a super cute Miffy collection with everything you need for a kawaii kitchen and home office, plus bags, stationery and lots more.
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What’s New With Pokemon?
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The latest Pokemon news and releases including the Year of Eevee and collaborations with Loungefly & Skinnydip
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What’s New With Hello Kitty & Friends?
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The latest news, collabs and collections from Sanrio including My Melody & Kuromi Netflix series and Nintendo Switch game.
Character Collabs
Collaborations between our favourite kawaii characters and brands for super cute and unique collections.
HELLO!
Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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