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New At San-X This Month
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This month at San-X, Rilakkuma & friends enjoy makeup, Sumikko Gurashi have a gummy party and there’s fun new plush for the year of the horse.
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Kawaii Halloween Plush & More
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Are you excited for Halloween? Here’s all the spooky cute new plush from Sanrio, Pusheen, Pokemon, Rilakkuma, Build-a-Bear, Jellycat & Squishable
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My Sweet Piano Picks & Collabs
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My Sweet Piano is more than just My Melody’s sidekick. Here’s some cute picks and collabs where the fluffy pink sheep is the star.
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What’s New at tokidoki?
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Shop online at tokidoki-Con this weekend for the new 20th anniversary collection, glow in the dark Mermicornos, Sanrio collabs & more.
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Summerween Kawaii Etsy Picks
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We’ll take any excuse to celebrate Halloween so bring the ghosts to the beach with these Summerween picks from kawaii artists & makers on Etsy
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Handmade Lime Cream Picks on Etsy
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Style your outfit and home with these cute and unique handmade picks in Etsy’s 2025 Colour of the Year, lime cream.
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Kawaii Christmas Fashion & Accessories
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Kawaii Christmas clothing and accessories to celebrate the holidays at work, parties or home including jumpers, dresses, shoes, bags & jewellery.
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Gummy Candy Jewelry & Accessories
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These kawaii jewellery and accessory picks look like real gummy candy with earrings, necklaces, hair clips, keyrings and bags.
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Super Cute Sponsor News & Offers
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News, offers and discounts from our kawaii sponsors including Cinnamoroll tableware, axolotl plush, gacha figures, Japan trip planning deck & more.
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Kawaii Summer Crafts & Patterns
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Kawaii summer crafts that are perfect for the season with origami, cross stitch, crochet, resin and felt. Most are free too!
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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