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Cute Cinnamon Buns Picks
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Get more cinnamon rolls in your life with these cute shopping picks including plush, bag, pins, socks and more.
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Kawaii Eco-Friendly Stationery Brands & Shops
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Love stationery? Support these brands and shops that are more Earth-friendly with sustainable materials & processes, plastic-free packaging & more.
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Cute Circus Animals Etsy Picks
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Step right up and meet some of the cutest circus animals from kawaii artists & makers on Etsy with stickers, keychain, plush & more.
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Clean + Planet Aware Skincare Brands
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Need some help finding ethical and sustainable beauty products? These skincare brands are all planet aware and widely available.
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Sourcing Sustainable Craft Supplies
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Looking to make your hobbies more environmentally and ethically friendly? Here’s some resources for buying & borrowing craft supplies & tools.
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Happy Earth Day
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To celebrate Earth Day we’re creating new guides to help you take care of the planet, reduce waste and support ethical and sustainable brands.
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Kawaii Shop of the Week – Bree Lundberg
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Bree Lundberg is a US-based illustrator who sells original and relatable kawaii designs on stationery and accessories.
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Kawaii Easter Wreaths to Buy & DIY
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Get ready for Easter and decorate with an adorable wreath with this mix of cute shopping picks to buy and DIY craft projects to try.
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Handmade Lime Cream Picks on Etsy
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Style your outfit and home with these cute and unique handmade picks in Etsy’s 2025 Colour of the Year, lime cream.
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Kawaii Stationery for Happy Mail
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Send some happy mail with these cute stationery picks from kawaii artists on Etsy including writing paper, stickers, washi tape and wax seals.
SCK Goes Shopping
We pick a theme or topic and see what we can find at kawaii shops.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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