I love novelty bags and ita bags but I need something more practical for everyday life so I can fit – and find! – all the stuff I need. That doesn’t mean you have to settle for something boring – here’s some kawaii designs from small businesses that are full of useful features.
Backpacks are great for when you have a lot of stuff, whether that’s for school, work, travel or just carrying your groceries home. Em & Sprout (US) have utility backpacks in lots of fun patterns that have a whole load of practical features including multiple storage compartments and zippered pouch areas, 2 exterior side pockets, waterproof lining and adjustable straps. They also have matching crossbody bags and insulated lunch bags.
Frog fans won’t be able to resist an Albert the Frog backpack from Momokakkoi (US) with a fluffy embroidered patch. It’s made from a heavyweight fabric with zippered front pocket, grab handle, padded back panel and padded adjustable shoulder straps for extra comfort.
For extra eco friendly points, the Roll-Top Backpacks at Junkbox Apparel (UK) are made from 100% recycled polyester. They come in lots of natural colours but there’s a lovely coral pink too. It will fit a laptop and has 2 zippered pockets, organiser, padded back panel and adjustable shoulder straps.
If you don’t need to carry a lot every day, Purple Times (US) have a few embroidered canvas tote bags that look very hard-wearing as well as cute! It comes with a crossbody strap as well as carry handles, plus magnetic closures and three side pockets.
Crossbody bags are ideal for everyday essentials or for keeping important things close at hand while traveling. OMOCAT (US) have turned their logo mascot into a crossbody bag and it’s so kawaii! It has multiple zipped pockets and adjustable strap.
Mokuyobi (US) have a dizzying array of useful bags in every size and colour combination so definitely worth a browse if you’ve not been able to find your dream bag. These larger size fanny pack sling bags are bang on trend and come with a Mokuyobi Mountain plush keychain. It has a padded exterior, 3 zipper compartments outside, and two additional pockets inside.
Holley Tea Time (US) also has a vast range of bags in her signature kawaii patterns including duffle bags with loads of room for hauling all your stuff to the gym or a weekend away. The shoulder strap is removable and adjustable with a shoulder pad for comfort and there’s carry handles too, plus an internal zipper pocket and an exterior mesh side pocket.
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