Hello Kitty is not usually top of my wish list when it comes to Sanrio characters but I love all the new fruit-themed bags and wallets at Loungefly!

I love a fruit theme and this collection is so colourful with lots of fun details. I especially love the fabric ears popping up and the fruity bows. Look how cute the strawberry bag is with leafy bow!

It’s a small collection with 2 backpacks, 2 crossbody bags, a waist bag and a wallet but still really hard to pick a favourite. Luckily, they’d look really cute together, however you mix and match them.

You can buy the Loungefly x Hello Kitty Fruit Collection at Loungefly or Sanrio (with 15% off at the moment – use the code Warehouse). They’re both in the USA but hopefully they’ll turn up at Loungefly stockists internationally soon too – I’ll be keeping my eyes peeled.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.
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