The SCK Awards winners were just announced live but if you couldn’t make it, here’s the full results. I’ve also included charts this year, so you can see how close some of the voting was.
FAVOURITE KAWAII CHARACTER


The same winners as last year, but this time Pusheen the Cat takes the top spot, followed by lazy bear Rilakkuma and those cute Alpacassos.
FAVOURITE KAWAII BRAND


Sanrio and San-X are your favourites again this year, while Studio Ghibli sneaks up to take third place.
FAVOURITE KAWAII ONLINE SHOP


Blippo is your favourite place to shop online again, taking a quarter of the votes, with ShopKawaii and Tofu Cute not far behind.
FAVOURITE KAWAII STORE


Sanrio stores are still your favourite places to shop in person with lots of branches worldwide. More locally, Tofu Cute takes second place for the UK and JapanLA in third for the US.
FAVOURITE KAWAII DESIGNER/MAKER


Tasty Peach Studio‘s adorable plushies are a brand new winner for 2015, while last year’s runners-up Milk Chocolate Dream and Twinkie Chan swap places.
FAVOURITE KAWAII BLOG


All new winners for best blog with Pusheen the Cat‘s adorable cartoons a big winner followed by Tofu Cute‘s informative shop blog and the kawaii overload of Japan Lover Me.
FAVOURITE KAWAII YOUTUBE CHANNEL


A close contest with Sweetorials just taking the crown for their mix of cute tutorials. Maqaroon‘s cute crafts takes second place with CutiePieMarzia‘s kawaii lifestyle videos in third.
FAVOURITE KAWAII GAME


A new category and those cute cats of Neko Atsume have everyone obsessed (including me – that’s my screenshot!). Disney’s Tsum Tsum puzzle game takes second place, with Nintendo’s immersive Animal Crossing in third.
MOST KAWAII PRODUCT OF 2015


Another new category, with nominations split between subscription boxes and plush. Kawaii Box ended up taking the top spot with their affordable surprise packages while Alpacasso plush and the new Pusheen Box were next on your wishlists.
MOST KAWAII PERSON OF 2015


Once again, Kyary Pamyu Pamyu is crowned the Queen of Kawaii just after turning 23, opening her own rollercoaster ride and announcing a new greatest hits album.
Very close behind is Kaila, who spreads kawaii positivity worldwide with Rainbowholic and Japan Lover Me.
Just taking the third spot is Marzia of kawaii YouTube channel CutiePieMarzia.
Big thanks again to everyone who voted. What do you think of the winners?
You can also check the #SCKawards hashtag on social media to catch up on everyone’s reactions.
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.
7 Comments
Kayley
February 1, 2016 at 5:12 pmCongrats to all of the winners!
Harajuku Boutique
February 1, 2016 at 9:28 pmCongratulations to all of the winners and runners-up! Kawaii overload!
Clarice
February 2, 2016 at 4:36 amI love your Neko Atsume screenshot! Cute remodeling ^.^ Congrats to the winners as well!
Nancy Chay
February 2, 2016 at 4:50 amCongratulations to all the winners! My predictions for most kawaii brand, store and game were spot on! The other category results surprised me though! I love this annual award tradition more than the Oscars lol. Keep it going, SCK! ^___^
Marceline
February 2, 2016 at 9:13 amThank you! Glad you enjoy them – it’s a ton of work for me so it’s great to hear it’s worth while :)
emily
February 4, 2016 at 7:34 pmKyary’s hair is amazing! And, I’m so addicted to Neko Atsume, haha!
Jasmina S
February 23, 2016 at 9:51 amCongrats to all of the winners!