If you’re looking for an excuse for cake, it’s Hello Kitty’s birthday today!
That also means Artbox are running their annual celebration offer – this year you can get 20% off everything in store today using the code BIRTHDAY.
You don’t have to pick kitty stuff, but there’s a lot of cute things to be tempted by.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.