Not to be left out, it’s MY birthday today and I want to show you what I bought for myself – a Loyal Army hoodie! It’s similar to the one below but in yellow, from the bargainous Sample Vault in their shop. It’s totally adorable and I love it to bits – I expect it to get lots of use this Spring and Summer.
Loyal Army have a ton of cute products in the shop, from tshirts and bags to cards and bags, mostly featuring our favourite, food with faces!
Even better, they’ve now started Loyal Army Daily, a blog where you can view a new tshirt design every day and vote for your favourites to get made into real tshirts. Awesome.
Updated 2020: This shop is now closed – have a look at Our Favourite Kawaii Artists, Designers & Makers instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.