Oh goodness me, Paperchase have done it again. Their newest kawaii range is called Happy Noodle and features both cute food and animals in the same design. Pandas and sushi and donuts and cupcake cats!
As always, you can get the designs on everything from notepads and stickers to bags and umbrellas. I seem to have already pressed BUY NOW on that noodle bowl – how could I not?!
Sadly, Panda-san and I are bereft of a local Paperchase now that Borders has closed down so we can’t offer our personal shopper service. I’m hearing that a lot of US Borders are stocking Paperchase things now so badger them for the new stuff!
Marceline is the co-founder and editor of Super Cute Kawaii and the author of The Super Cute Book of Kawaii. She lives by the seaside in Scotland in a flat full of kawaii, creating cute character goods as Asking For Trouble, working on endless craft projects and playing Nintendo.
BugFebruary 22, 2010 at 2:17 pm
I just saw these yesterday in the small Paperchase in Covent Garden, London! Super cute!
HollyFebruary 22, 2010 at 6:56 pm
I own that bowl! It’s so kawaii! Ai-yah! :D
missmuffcakeFebruary 22, 2010 at 9:09 pm
I must check out Borders this week.
hattieeeeeFebruary 26, 2010 at 5:29 pm
I have the happy noodle stickers and am totally in love!!
must get that bowl asap!
Dannielle StewartMarch 26, 2010 at 7:05 pm
I love Happy Noodle! I just went into Borders in Riverside, Ca and fell in love. I’m trying to collect the whole set. I had better luck though went I visited another Borders in Chino, Ca. They and almost completely different set of products for sell. There was so much to choose from!
AddisApril 21, 2010 at 9:32 am
I bought this weekend the Happy Noodle stickers at the Borders store in San Juan, Puerto Rico ^^
Jeree'April 27, 2010 at 3:38 am
I love Happy Noodle, too! Saw it at Borders in Atlanta, GA, and bought the most adorable umbrella and bento box! <3
allyMay 11, 2010 at 9:43 pm
omgee i need that stuff do you know where to get it in chicago??? if i dont get it i dont know what i would do D:
allyMay 11, 2010 at 10:03 pm
wait what boarders are you guys talking about the book store boarders or sumthin else?????
AmeliaFebruary 2, 2023 at 10:50 am
It’s 2023 and I’m 26 now I still have this bag and have been trying to find more of this collection online but sadly it’s pretty hard :( I miss 2010 and I wish I could be a kid again and receive this stuff again. Anyway I’m sure I’m writing to a forgotten part of the internet but if someone finds my comment I hope you are well and thriving!
MarcelineFebruary 2, 2023 at 3:29 pm
I really miss this old style of Paperchase as well and treasure the items I still have. We’re still here posting every weekday so you might find some new brands and artists with a similar style :)