Happy Japan is a new find for me, an online shop in the US specialising in, well, happy Japanese things! They make regular shopping trips to Japan and have a huge selection of cute toys, books, snacks, bento stuff, homewares and accessories. Such is my dedication to kawaii, that I looked through the entire catalogue and here are some of my favourite finds.
(whimpers). I’ve never seen these San-X characters before but I can see I’ll be in big trouble next time I make it to Japan. They’re even cuter than me and Panda-san! If you’ve been blinded by their cute faces, you may have failed to notice that the bunny is holding a tiny happy turtle. Blub. They’re called Suki To Issyo, and I want one.
Happy Japan has cuter (and better photographed) bento boxes by Kamio, Cram Cream etc. but this one is just hilarious. Who wouldn’t want to carry their sandwich in a happy loaf of bread?
These bags are called Roototes and the range has seemingly been decided by picking all the best kawaii words and randomly matching them up. Bears with lollipops, cats with ice cream, frogs with apples, pigs with pancakes, meerkats with swiss roll (okay, I made the last one up).
Some people still don’t really get that the Japanese can make ANYTHING cute. Here I present to you a cute octopus who is actually an ashtray. Cute ashtray! Amazing.
And finally, got $350 to spare? Then you’re in luck! You can own this 29″ Totoro plush and relive Mei’s adventure by sleeping on its stomach. I am probably small enough that I could do that.
Updated 2020: This shop is now closed – go shopping at The Best Kawaii Shops Worldwide instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. She lives by the seaside in Scotland in a house full of kawaii and especially loves bunnies, space and food with faces.