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I’m off to Japan!
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I’m finally jetting off back to Japan this week and I am super duper excited! Don’t worry though, as SCK will (mostly) be carrying on as usual
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New Noodoll Friends
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Noodoll have some new plushie friends for you to meet including Riceouch the cactus and Ricecoco the monkey
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Nemuriale Plushie Sleep Aids
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If you have trouble sleeping, these cute plushies could be a solution with a Nemuriale sleep aid device inside
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Most Wanted: Mokuyobi Embroidered Stickers
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It’s so hard to pick a permanent place for iron-on patches but these amazing new sticker patches from Mokuyobi solve that problem!
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Free Kawaii Mobile & Desktop Wallpapers
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Laptop or phone looking a bit tired? Cheer it up with these kawaii wallpapers featuring Sumikko Gurashi, Gudetama, veggies and onigiri!
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Rilakkuma Sea Otter
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San-X just released an adorable new Rilakkuma series with a sea otter theme. How cute do they look in their costumes?
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Kooky Koalas at Little Odd Forest
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It’s ages since we last featured Little Odd Forest and they have some adorable new characters in store including the Kooky Koalas.
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Have a Picnic at Accessorize
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I splurged recently on this amazing bag from Accessorize: it’s a picnic basket with biscuits on the top, gingham cloth and fruit charms
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Super Cute Sponsor News
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News and offers from kawaii shops including Sanrio & San-X stationery, Molang pencil cases, DIY cat plush and Japan guide book
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Introducing Jinbe San
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Find out about Jinbe San, the newest San-X character. He’s an adorably happy whale shark with a cute gang of underwater friends
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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