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Kawaii Shop of the Week: Loyal Army Clothing
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Loyal Army is back with a fun, colourful and kawaii range of clothing, mugs and tote bags inspired by Japanese street fashion and pop culture.
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Kawaii Gift Guide For A New Home
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Kawaii picks to decorate your new abode or gift to a new homeowner with bedding, towels, candles, rugs, planter and more.
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Kawaii Christmas Stockings To Buy & DIY
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Christmas stockings can be kawaii too and we’ve got a mix of shopping picks and crafts to choose from with animals, gingerbread and Hello Kitty
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Kawaii Shop of the Week: Moli Fernyx
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Moli Fernyx creates amazing magic stickers with cute illustrations that come to life with moving characters and backgrounds
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Kawaii Shop of the Week: Lulu Sweet Kawaii Shop
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Lulu Sweet Kawaii Shop is full of original animal and food-themed characters by Lina, available as plushies, bags, pins, stickers and more
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Kawaii Shop of the Week: Dipstick
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Dipstick is a kawaii jewellery and fashion shop in the UK with colourful original designs featuring ghosts, toadstools, frogs, cats and more!
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Kawaii Shop of the Week: Chibird
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If you love the positive webcomics of Chibird, you need to check out their cute shop and motivational penguin plush Kickstarter!
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Cute Advent Calendars To Buy & DIY
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These cute advent calendars will make December more fun! They’re filled with kawaii from Japan, stationery, cocoa and more + DIY options too
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Cute Tissue Box Covers To Buy & DIY
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Turn a boring box of tissues into something much cuter with these fun covers to buy or make that look like food, animals and more.
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Kawaii Halloween on Etsy
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Some spooky cute favourites from Etsy sellers around the world including stickers, washi tape, candy buckets and a ghost mirror!
SCK Goes Shopping
We pick a theme or topic and see what we can find at kawaii shops.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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