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New At San-X This Month
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This month at San-X, new themes for Ishiyowa-chan and Sentimental Circus, plus Halloween plush and 2026 calendars.
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Irregular Choice Closing Down Sale
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Irregular Choice are sadly closing soon so all their cute shoes & accessories are on sale including Sanrio, Care Bears & My Little Pony.
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Kawaii Artist Socks
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Need some cute and cosy new socks for the cooler weather? Ditch the big brands and support these kawaii artists instead.
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Animal Crossing Pocket Camp Autumn/Fall Design Ideas
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Enjoy Autumn/Fall in Animal Crossing Pocket Camp with these cute custom clothing designs to match the seasonal events, cookies & terrains.
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Cozy Town Critters Enamel Pins
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If you’re a pin collector and a fan of games like Animal Crossing, you’ll love this new collective crowdfunding campaign from 3 kawaii artists.
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New Kawaii & Craft Books To Buy & Preorder
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10 new cute, crafty & creative books to pick up or add to your wish list with crochet, sewing, drawing, baking & Halloween!
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September 2025 Subscription Boxes Roundup
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Our monthly roundup of the latest cute subscription boxes with candy, snacks, kawaii, crafts and stationery + discounts!
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Kawaii To Do Lists & Planners
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Stay organised and get your plans and goals back on track with these fun planners, notepads and memo sheets from kawaii artists.
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Mocha Mousse Accessories for Autumn/Fall
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Get ready for the new season with these handmade and artisan accessories in the 2025 Pantone colour of the year, mocha mousse.
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My Melody & Kuromi Netflix Picks
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Have you watched the adorable Netflix series with My Melody & Kuromi? Here’s where to buy official merch and some cute new collabs too.
Kawaii Shopping
All the cutest products we’ve spotted.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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