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Introducing Hanamaruobake From Sanrio
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Hanamaruobake is a new character from Sanrio, a shy mysterious ghost who wants to praise your hard work + where to buy cute merch worldwide.
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Ghost Pokemon To Buy & DIY
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Make your home a little more haunted with these shopping picks, crafts & recipes featuring ghost type Pokemon.
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Kawaii Crochet Kits From The Woobles
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Get creative with cute crochet kits from The Woobles including beginner kits, collabs with Sanrio & Pusheen and even an advent calendar!
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Cute Characters: More Kawaii Cats
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Who’s your favourite kawaii cat character? Read about Chococat, Corocorocoronya, Jiji, Fuku Fuku Nyanko + where to buy their cute products.
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Halloween at Sanrio
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All the cute new Halloween surprises and collaborations from Sanrio including plush, bags, apparel and lots of glow in the dark details.
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New At San-X This Month
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This month at San-X, new collections for Rilakkuma, Sumikko Gurashi & Pokantotan, plus a return for some nostalgic favourites…
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Where To Buy Studio Ghibli Merch
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If you’re a Studio Ghibli fan who can’t make it to Japan, here’s the best online shops worldwide for official and licensed merch.
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Cute Nail Polish & Nail Art Collabs
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Cute up your nails with these fun new nail polish & nail art collabs featuring Powerpuff Girls, Sanrio, Disney and Lisa Frank!
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New tokidoki x Hello Kitty Collections
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tokidoki are helping Hello Kitty celebrate her 50th anniversary with 2 cute new collections and some amazing blind box figures.
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Which Kawaii Character Are You? The Quiz is Back!
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Our fun quiz is back! Find out which kawaii character you most resemble – Hello Kitty, Pusheen, Pikachu or Sumikko Gurashi?
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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