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Visiting Miffy’s 70th Birthday Exhibition in Leeds
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Come and celebrate Miffy’s 70th birthday year with a look at the exhibition at Leeds City Museum with history, artwork, photo ops & shop.
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Kawaii Loungewear at Gelato Pique
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Stay cute, comfy and fashionable at home with roomwear, sleepwear & accessories from Gelato Pique including collabs with Doraemon & Miffy.
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Introducing Chiikawa + Where to Buy
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All about Japanese characters Chiikawa and where buy merch internationally including collabs with Sanrio, Casetify & Converse.
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Pokemon-Inspired Summer Recipes
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Bring Pokemon to your home and enjoy a taste of summer with these cute recipes for both savoury and sweet treats + drinks.
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New At San-X This Month
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This month at San-X, new themes for Sumikko Gurashi & Sugarcocomuu, plus Rilakkuma x Mister Donut collab and retro stationery.
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What’s New at tokidoki?
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Shop online at tokidoki-Con this weekend for the new 20th anniversary collection, glow in the dark Mermicornos, Sanrio collabs & more.
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Kawaii Videos Roundup
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8 fun and kawaii videos to watch including My Melody & Kuromi, Japan travel vlogs, cute crafts, stationery, recipes and more.
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New At San-X This Month
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This month at San-X, a fun retro gaming theme for Rilakkuma, plus Sumikko Gurashi Kindergarten, simple Pokantotan & custom keychains.
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New Sanrio Fashion Collabs
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The cutest recent Sanrio fashion collections, from haute couture to high street, with t-shirts, jewellery, clothing, bags & shoes.
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2025 Sanrio Character Ranking Results & Picks
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Congratulations to the winners of the 2025 Sanrio Character Ranking! We’ve got cute shopping picks with the most popular characters
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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