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Rilakkuma Crafts & DIYs
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Relax like Rilakkuma and try these easy crafts & tutorials including origami, punch needle, sewing and polymer clay.
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New At San-X This Month
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This month at San-X, new collections for Sumikko Gurashi, Rilakkuma and Sugarcocomuu, plus some retro faves are back.
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Where to Buy Pottering Cat
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Where to shop worldwide for Pottering Cat, an adorable zakka brand from Japan with cat-themed pins, stamps, stationery and more.
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Kawaii Character Storage & Organisers
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These storage boxes, organisers and displays all have cute practical designs with characters like Sanrio, Rilakkuma, Kirby & Totoro.
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2025 Sanrio Character Ranking
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It’s time to jump to the future with your favourite characters and vote in the 2025 Sanrio Character Ranking + there’s new keychains to buy.
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What’s New With Hello Kitty & Friends?
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The latest collabs and collections from Sanrio including Cinnamoroll x tokidoki, My Melody x Strawberry Shortcake, Easter bunnies & more.
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New At San-X This Month
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This month at San-X, new collections for Rilakkuma, Sumikko Gurashi, Ishiyowa-chan and Chickip Dancers, plus Jinbe San’s 10th anniversary!
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Hangyodon 40th Anniversary Picks
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Happy birthday Hangyodon! It’s his 40th Anniversary too and we’ve found the cutest plush, bags and accessories + pop-up cafe in Japan.
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Kawaii Pet Beds & Houses
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Treat your cat or dog with a cute pet bed, house or cave featuring fun designs and kawaii characters like Squishmallows and Sanrio.
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Pochacco Kawaii Head-To-Toe Look
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Get cosy with these Pochacco picks for a cute and comfy outfit including sweatshirt, slippers, sleep mask, scrunchie and socks.
Cute Characters
Your favourite characters from the big name kawaii brands.
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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