San-X are my favourite Japanese kawaii brand and they’ve just released a new character! Corocorocoronya is a small cat who lives on a street corner and sometimes hides inside a bread coronet. His friends include a grey cat with a smartphone and some kind of cream ghost. So far so San-X!
As always, there’s a slightly odd, but adorable, video to introduce everyone.
There are lots of cute products for the character launch including some amazing plushies with removable bread. You’ll also find stationery, accessories and more.
Everything is available now from the San-X shop if you’re in Japan, or you can use a shopping service to order internationally. Some items are available from Amazon Japan too, though not many are eligible for Amazon Global yet so keep an eye on it.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.