Eeeek! I just stumbled across the Rainbowcatz Gift Shop and had to hide my purse as far away as possible. It stocks amazing stuff by all our favourite kawaii brands – San-X, Kamio, Cram Cream, Q-Lia, Rement, Sanrio and oh so much more.
There are so many cute things that I was hard pressed to pick a few to feature but I think the selection below will make it clear you need to get over there fast and see it all. I think a bag with a happy face is definitely something I need in my life. And a happy cake stamper. And…
Updated 2020: This shop is now closed – go shopping at The Best Kawaii Shops Worldwide instead.
Marceline is the co-founder and editor of Super Cute Kawaii and author of The Super Cute Book of Kawaii. She also designs cute character goods as Asking For Trouble. Having visited Japan five times, Marceline is enormously inspired by all things Japanese and especially loves bunnies, space and any kind of food object with a happy face.