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YOU+MORE Kawaii Zakka at Felissimo
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Felissimo have some incredible new kawaii products including a fruit tart cat bed, huggable ghost storage and teacup bunny desk cleaners!
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Cute Pencil Toppers
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These pencil toppers can make even the most boring pencil look super cute with animals, fruit, Sumikko Gurashi and Pusheen!
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Kawaii Squishy Picks
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Feeling stressed? Relax with our cute and fun squishy picks including a Hello Kitty waffle, pastel unicorns, kawaii fries, panda pops and cats!
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Cute Patch Picks
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Iron-on patches are great for mending and decorating clothes and bags. Here’s a few favourites with bunnies, cats, onions and more!
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New Noodoll Plush
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We love all the new Noodoll plush! There’s bunny and bear mermaids, beetroot and garlic, lazy sloth, super fluffy luxe plush and more!
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Easter Bunny DIY Craft Kits
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Start your Easter crafting with these cute Easter Bunny DIY craft kits including everything you need for amigurumi, sewing, cross stitch and needlefelting.
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Colourful Rainbow Picks
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Make your day more colourful with these cute rainbows for your home and outfit with enamel pin, socks, bag, shelf and pouf.
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Sugar Bunny Shop
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There’s lots of cute new things at Sugar Bunny Shop including folding tote bags, Puddle Bunnies plush and Gamercat enamel pins!
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Kawaii Panda Picks
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Who loves pandas? Bring theses kawaii pandas into your home with our cute picks of pouches, pillows, stationery and more!
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What’s New With San-X?
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Find out what’s new with San-X including Rilakkuma’s strawberry party, Corocorocoronya cafe, Sumikko Gurashi studies and a giant Kokujira plush!
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Super Cute Kawaii is a daily blog sharing the best of kawaii since 2008. Our small team of writers around the world cover the cutest independent makers, our favourite Japanese and Korean characters, cool shops and events worldwide + DIY crafts, reviews, giveaways, Japan travel tips and lots more!
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